Use the selection chart below to determine your optimal number of digital ad impressions for ALLPRO INTELLIGENT ADS to serve (impressions are the number of times an ad is shown on the internet).
Although ALLPRO INTELLIGENT ADS determines who the best candidates are to show ads to (those most likely to take action), taking a look at the "average" number of impressions to each person is a good way to determine your level of impressions.
For example, if your mailing size is 10,000... the likely number of emails associated with that list size is 2,500. The "sweet spot" number of impressions to choose is 30,000 or 50,000. With those levels your audience will receive on average 12 or 20 ad impressions (the orange shading).